Newborns use the sense of smell right from birth to familiarize themselves with their environment, more than any other sense. A baby’s brain starts to make learned associations between scent and the emotional connects within the first few weeks itself. In fact, babies can recognize their mothers by smell alone. Smell triggers more emotionally vibrant memories than other senses. Pleasant smells, when paired with the loving touch of a parent, creates powerful positive memories that will last your baby a lifetime. Using a bath product such as a cleanser or a lotion with a fragrances smell provides a rich experience of thoughts, memories and feelings.